DIGITAL WORKS FOR OUTDOOR BRANDS

BOLD IDEAS. WILD RESULTS.

  • Eyewear Launch: Join the Hunt

    Challenge: Launch a new eyewear product line in a crowded category with maximum impact on a limited budget.

    Solution: A geo-caching scavenger hunt powered by a highly engaged ambassador network. The coordinated drop funneled thousands of fans to an interactive webpage where they found coordinates to hidden eyewear. From national forests to local retailers, they scoured the country searching, posting, and sharing their "hunt for eyewear" experiences across social.

  • Project Hunt Film Series

    Challenge: Engage and elevate the stories of everyday hunters and outdoorsmen.

    Solution: Open to all who applied, we developed an annual video series that spotlighted Leupold fans. Every hunter has a story to tell, and we wanted to tell it.

  • Trust is earned

    Challenge: Amplify the Trust is Earned brand campaign across social platforms.

    Solution: Leverage a vast influencer network to tell honest 30-second testimonials on the topic of trust. These vignettes were pushed across social platforms and YouTube to inspire confidence and affirmation in the brand.

  • CONTENT MARKETING

    Challenge: Engage and educate customers at every touchpoint in their journey.

    Solution: Develop a robust educational and entertaining content marketing strategy that supports SEO, paid digital, organic social, and email engagement efforts.

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HERE’s HOW I CAN HELP

Web, email, social, design, strategy, and more. From concept to completion, my focus is on tailoring solutions that help unify and enhance your brand’s digital presence.

  • Digital marketing is constantly evolving. Let me help you stay up to date with the latest.

  • Does your website need some new energy? Let me give you a boost.

  • It’s more than posting content. It’s about building a community.

  • Don’t become someone’s junk. Send the right message at the right time and add value to their inbox.

  • Capture a moment. Evoke an emotion.